Tag Archives: multimedia

Polaroid – a testimony to bad management

Is there a brand name that is better than Polaroid?

I am sure that there is but not too many.  Coke and Pepsi come to mind.  Mac is probably more popular.  Perhaps Levi’s and Mercedes.  There may be a dozen or two others but to be honest, if someone says Polaroid you instantly know what it is: a camera that takes a picture and spits it out immediately to be enjoyed by you and others.  What a perfect idea for the US where we are known for our lack of patience and need for instant gratification.

Today, multimedia dominates the Internet and the computer industry.  The ability to interact with and use images and movies drives the sale of most computers.  In fact, a recent Apple v. PC discusses the ability of the Mac to manage volumes of digital images.