I just read a great article over at The Marketing Tech Blog that I think anyone in sales or marketing should read. In fact, I think everyone in business should pay attention to number 3! I am not going to quote the entire article on this site but I will give the 5 bullet points. You can jump over to the original site and enjoy the full article.
- The generic private message
- Preemptive Disclaimers
- Abuse of carbon copy
- The Soft Opt-In
- The Random Cause Invitation
Number 3 is most interesting as so many people violate the simple rule:
Only use carbon-copy if you are 100% sure that 100% of the people on the list know each other well AND would appreciate the chance to immediately Reply-All AND would immediately appreciate any Reply-Alls.
Have you ever violated the principle of #3? I know that I have and I know that I get at least 5 work emails a day that violate this rule!