Top 5 Ways To Accidentally Become a Spammer

I just read a great article over at The Marketing Tech Blog that I think anyone in sales or marketing should read. In fact, I think everyone in business should pay attention to number 3!  I am not going to quote the entire article on this site but I will give the 5 bullet points. You can jump over to the original site and enjoy the full article.

  1. The generic private message
  2. Preemptive Disclaimers
  3. Abuse of carbon copy
  4. The Soft Opt-In
  5. The Random Cause Invitation

Number 3 is most interesting as so many people violate the simple rule:

Only use carbon-copy if you are 100% sure that 100% of the people on the list know each other well AND would appreciate the chance to immediately Reply-All AND would immediately appreciate any Reply-Alls.

Have you ever violated the principle of #3?  I know that I have and I know that I get at least 5 work emails a day that violate this rule!

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